Connecting New Zealanders with their coastlines, and inspiring communities to protect Aotearoa’s unique marine ecosystems for future generations.
Our Seas Our Future (OSOF) is an environmental conservation initiative, founded in November 2011 by Noel Jhinku. OSOF was created for the purpose of carrying out charitable environmental and education initiatives under a unique brand.
The original concept behind the OSOF initiative was to encourage local communities, groups and organisations to learn more about their coastal and marine environments, while engaging in initiatives to protect these environments. A range of tools and resources have been implemented over the years to drive OSOF’s projects, including social media campaigns, development of educational resources, collaborations with partner NGOs, involvement in national and international advocacy and policy work, and grassroots projects to communicate information, and educate the public to better understand the issues facing our natural world.
The idea that gave rise to the OSOF initiative still drives the brand today - “ We are all stewards of our coastal and marine environment, and how we treat our environment now will shape the world we are living in tomorrow; the health of our seas is intertwined with our future. ”
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